Max Tuchel

About me

Hi, nice to meet you!

I am an experienced digital entrepreneur, venture builder & innovation expert. I'm passionate about empowering corporate entrepreneurs and venture builders to build disruptive products and make innovation happen.

Strategic thinker with a bias for action

My name is Max Tuchel, and I am a digital entrepreneur, venture builder & innovation expert based in the beautiful German city of Hamburg.

Growing up in the midst of digitization, I guess it is safe to say that I am a true digital native. Everything started with a passion for digital & online businesses. I began as a web developer, setting up websites, e-commerce solutions & apps for small- and medium-sized businesses.

Today, I am a holistic digital expert with more than seven years of professional experience in executing projects, consulting companies & leading teams across various industries. I have gathered profound skills in digital strategy consulting and leading & coaching teams on different challenges of digitization. I focus mainly on creating, validating, and implementing innovative digital business models.

I hold an M.Sc. and MA in International Management and studied in Denmark, the UK (London), and Germany, where I also worked for renowned global companies such as Accenture, PricewaterhouseCoopers (PwC) & Commerzbank.

Cheers,

Characteristics of my work

Strategic Expertise

I have deep strategic expertise in developing and scaling new digital products, services, and innovative business models - from sound concepts to a clear roadmap for implementation.

Execution Mindset

Innovation is nothing without execution. With various new businesses built for clients and me, I know what it takes to move from paper to tangible results.

Agile Leadership

With my profound experience in managing agile cross-functional teams in dynamic and uncertain environments, I can guide innovation teams toward reaching joint goals.

Selected Projects

#Navigate

Project

Digital Assessment

Conducted a 360° digital assessment for a German medium-sized business in the automotive service business to identify new digitization potentials in the areas of strategic direction, business model, process digitization, technology utilization & tool usage.

Medium-sized automotive service enterprise (~1.300 employees)

#Conceptualize

Project

D2C Business Model

Business model of a direct-to-consumer (D2C) platform for a large European consumer goods manufacturer, incl. the development of consumer-centric value propositions.

Global FMCG Company (~52.000 employees)

#Conceptualize

Project

Coaching for Business Model Innovation

Development and validation of multiple new business models for a large global consumer goods manufacturer, including active coaching & upskilling of the different project teams.

Global FMCG Company (~52.000 employees)

#Build

Project

Innovation Hub Setup

Founding and scaling of an innovation hub for a German bank, including the development and launch of a completely new digital product (chatbot-based app).

Large German Bank (~4.500 employees)

#Build

Project

Customer Retention App

Concept and launch of an App for Customer Retention & -Loyalty Programs for one of Germany&apo;s largest financial groups, incl. onboarding & training of staff

Large German Bank (~4.500 employees)

#Build

Project

Quality Management Platform

Planning and implementation of an integrated web platform for the quality management of a German shipbuilding company

German Shipbuilder (~350 employees)

#Navigate

Project

Change Management for Digital Transformation

Design of a change management approach for one of the largest banks in Germany

Large European Retail Bank (~40.000 employees)

Skills & Expertise

The toolbox to bring digital innovation to life

What I do

Business Model DesignDigital StrategiesDigital TransformationIdeationIdea ValidationDigital Products & ServicesInnovation HubsDigital AssessmentsPrototyping & ValidationMVP Building

+ more

How we can work together

Project SprintsWorkshopsTrainingsKeynotes & Infusions

Interested? Let's get in touch now.

Work & Education

A track record in digital business

Companies

Active

Founder

MXT Digital

With my small agency, I create digital strategies as well as digital products & services together with our clients and partners. The services range from early-stage concepts to the operational execution & implementation of new solutions such as digital platforms or e-commerce solutions.

Active

Associate Manager

weCooperative

Together with weCooperative, I currently advise clients & execute digital innovation and transformation projects. As one of Germany's leading cooperatives for ecosystem collaboration & innovation, we multiple decades of experience in digital transformation. Our setup as a cooperative is unique and enables close collaboration across the entire digital ecosystem.

Active

Honorary Lecturer

Hochschule Fresenius, UoAS

I am currently serving as a honorary lecturer for Business Models & Business Planning at Hochschule Fresenius. The university one of Germany's largest private Universities of Applied Sciences, offering quality and state-recognized education to more than 18,000 students at eight campuses throughout Germany.

Senior Venture Architect

Pacemakers Digital Ventures

As a Senior Venture Architect and first team member, I helped build the company from scratch into one of the most successful German corporate venture builders with a team of 10+ dedicated employees and a successful exit to a leading digital consultancy.

Management Consultant

Accenture

Being a Management Consultant in one of the leading firms for digital transformation, I executed various projects in the areas of Digital Business Building & Digital Strategy. My key activities included the development of new businesses, the conceptualization of innovation strategies, and the scaling of products & services.

Digital Strategist

dgroup

As part of the leading consultancy for digital transformation in the DACH region, I brought together strategic, creative, and technological capabilities to transform our clients' businesses into the digital world.